Cultural Heritage: Oor Koodi Ther Izhu – Visual Communication Dept.

The Department of Visual Communication, Kamaraj College, successfully hosted “Oor Koodi Ther Izhu,” a street play aimed at showcasing Madurai’s rich cultural heritage and providing students with practical exposure to visual storytelling through traditional art forms.
Highlights:
* Integration of 10+ traditional art forms, providing a rich visual spectacle for students to study.
* Strong performances by Thigazh Productions artists (Nandakumar, Felix, Sahana), demonstrating effective visual communication through performance.
* Emphasis on social unity, showcasing the power of visual storytelling to convey important messages.
* Positive audience response, validating the effectiveness of the chosen communication methods.
Outcome:
* The event successfully revived Madurai’s cultural heritage and provided a valuable educational experience for Visual Communication students.
* Students gained practical insights into visual storytelling, cultural documentation, and event management.
* The event reinforced the department’s commitment to blending traditional art with modern visual communication practices.